IBIS "A Step to Adventure"

CD: Olexandr Solonko Strategist: Artur Redzynets Copywriters: Anton Solonko, Roman Pyskun Design directior: Vik Vatamaniuk Art director: Veronika Syniavska Designer: Olesia Bahrii Motion designers: Olesia Bahrii, Yehor Pryima

BACKGROUND IBIS is a national chain store operating since 1994, specializing in military gear, fishing equipment, and outdoor gear. CHALLENGE The first challenge was to consolidate a large number of diverse company branches under a clear and relevant brand positioning. The second challenge was to modernize the visual style of the company, which appeared somewhat outdated. SOLUTION Many dream of having adventures like Indiana Jones, but few are prepared to face the challenges along the journey. IBIS will assist everyone in selecting the appropriate gear to overcome any obstacle with confidence. All you need to do is take the first step into an IBIS store. In other words, IBIS becomes 'A Step to Adventure'. In the updated logo, we merged two symbols: the inherited 'IBIS bird', which represents fearless pursuit of new horizons, and the 'arrow', indicating travel and exploration. IBIS A Step to Adventure