Independence Is Ours

Windfor's Tbilisi Executive Creative Director: Beka Meparishvili  Creative Director:Nino Gordeladze  Senior Art Director: Teona Shelia Copywriters: Irina Sakvarelidze, Sophie Ivanishvili Strategy: Mariam Chkhaidze, Elene Gugushvili Project Manager: Tinatin Khapava Senior Account Manager: Mariam Gogodze Head of Design: Natia Kvaratskhelia Typography by: Sergio Titenkov Senior Graphic Designer: Meko Chikadze Graphic/Motion Designer: Giorgi Borchkadze Post Production- Goga Tsikolia Head of Advertising- Natia Zarnadze Head of Social Media- Nato Belkania

Signify is an electronic signature platform. To promote its features and to create a positive brand awareness, we created a special campaign for Independence Day of Georgia (Population: 3.72 million). As Georgia still Struggles for the independence from Russian Dominance, we decided to digitalize the Independence act (initially signed by 88 members of supreme council) and using Signify tools created unlimited signature space, so that every Georgian can also sign it and reaffirm the principles stated in the Act.  Almost all main TV broadcasters and digital outlets talked about the initiative, generating 4,466,883 media impressions and 1,212,049 media reach.