LEOPARDS FOR UKRAINE

Creative director: Illia Anufriienko  Project manager: Hanna Oryshchenko  Senior copywriter: Sergey Artemenko  Motion/3D Designer: Kim Honcharov  Graphic/Motion Designer: Elizabeth Bilohub BRAND UKRAINE NGO Head: Mariia Lypiatska Head of Ukraine.ua: Yaroslav Turbil  Head of PR and Partnerships: Sofiya Dzhurynska Head of Programs: Maryna Dadinova   SMM Lead: Mariia Palyvoda Ministry of Foreign Affairs of Ukraine  Deputy Director for Public Diplomacy and Communications Department: Viktoriia Lialina-Boiko 

We decided to make leopard print clothes great again and launched a national flash mob, #freetheleopards. With the Ukrainian Ministry of Foreign Affairs, we launched a #FreeTheLeopards flash mob on their official Instagram page, inviting users to share a photo wearing leopard print clothes and add the hashtag to express support for Ukraine's acquisition of Leopard 2 tanks from Germany. As a result, Leopard 2 tanks were delivered to Ukraine's military forces within just 3 days.