Momental: your quick mental reset

Daria Tarasevych Creative Copywriter  Postmen Yana Hrytsiuk Designer & Illustrator  Postmen Olena Horobets Art Director  Postmen Vladyslav Kalenskyi Motion Designer  Postmen Igor Bondarenko Sound Designer  Postmen

In the midst of war, Ukrainians face huge challenges, and mental well-being is one of them. Adults need to look after themselves — and set a good example for their kids — but finding even a moment to breathe is tough. So we asked, “How can we make mental self-care a daily habit?” Together with UNICEF Ukraine, we jumped right in. The answer? Keep it small and sweet. Enter Momental — a fun, empathetic mental coach designed to help Ukrainian families practice self-care in just a few moments a day. Every day, Momental shares easy, expert-approved tips from top Ukrainian psychologists on social media, on our website and to make the experience even more comfortable we created an app. The name "Momental" is a playful twist on "moment for mental health"— a reminder that even a quick break can work wonders. Momental’s magic lies in his shape-shifting charm. He’s soft, flexible, and ever-changing — just like our moods. One minute he’s a cat, the next he’s a cloud, a pillow, or even a mountain. He can fit into a cup or fill the room, showing that every mood is totally normal. With smooth, meditative animations, calming pastel colours, and his soothing voice — a cool mix of a caring therapist, suave James Bond, and a dash of Deadpool's wit — Momental makes every interaction feel like a quick mental reset. And yes, he’s so cute even kids can doodle him! The fun vibe worked wonders — nearly 200,000 Ukrainians take a quick moment for themselves with Momental on a daily basis.