NEW TASHKENT

Creative Director – Farrukh Sharipov Client service director (CSD) – Alina Mirzaeva Creative copywriter – Sergey Gorobtsov Creative copywriter – Sadokat Sultanmuratova Art-director – Timur Aitov Designer – Vlada Idunova Designer – Amirxon Isaxanov Account Manager – Valeriya Shamakova Account Manager – Darya Gerasimova Account Manager – Yulia Gerasimova Client: Yangi Toshkent NEW TASHKENT City Construction Administration – Adilov Davronjon Kabilyanovich First Deputy Director – Rizaev Bakhram Saidakbarovich Deputy Director for Construction and Infrastructure – Abbaskhanov Maksud Numanovich Deputy Director for Investments and Foreign Economic Activities – Radzhabov Sharaf Sharafovich Head of Urban Planning Documentation Department – Sharipov Saidazim Saidolimovich Head of Infrastructure Planning Department – Makhmudov Zokhriddin Badritdinovich

Tashkent is a city of intersections, where the ancient meets the modern, East meets West, traditions blend with innovations, calmness coexists with movement, and spirituality merges with science. This city unites a multitude of nationalities, cultures, and talents. With the growing urban population and forecasts predicting that by 2030, Tashkent will have over 3.8 million residents, the need arose to create a new space. The government approved the plan for the construction of "Yangi Tashkent — New Tashkent." Our task was to create a brand that reflects the diversity of the city — from its cultural heritage to its modern appearance. We focused on unity through diversity, highlighting the uniqueness of each aspect of life in Tashkent. Inspired by the duality of the city, we decided to showcase how opposites merge into one. The new brand "Yangi Tashkent" symbolizes the harmony between history and innovation, bringing together the residents in their pursuit of prosperity and well-being, where tradition meets modernity.