NIVEA Ukrainian Limited Edition

Dmytro Stadnychenko, Designer, Leo Burnett Ukraine Margarita Marushevskaya, Designer, Leo Burnett Ukraine Vlad Soprun, Copywriter, Leo Burnett Ukraine  Olena Tkachova, Account Manager, Leo Burnett Ukraine  Tetiana Dekhtiarenko, Account Manager, Leo Burnett Ukraine  Anatoliy Davydov, Creative Director, Leo Burnett Ukraine  Svitlana Zagidko, Managing Director, Leo Burnett Ukraine Andriy Lutsenko, Strategic Planning Director, Leo Burnett Ukraine

Ukrainian culture... So deep and ancient. Its roots stretch back centuries, and its buds are blossoming today. It is sung, danced, tasted, dressed... And it is also embroidered.  Folk embroidery has many meanings encoded in it. Ukrainians embroidered about love, fertility, prosperity... It was believed that embroidered shirts and towels protected against the evil eye.  One of such codes is the Brody Script. This is a special symbolic alphabet that allows to turn words, dates, and even entire sentences into folk ornaments.  Brody Script inspired us. That is why in the NIVEA limited collection we have encoded values that we, Ukrainians, share. The new designs also feature hidden messages that can be revealed using Instagram's AR tools and shared with friends.