Parade of the brightest content

Entrants: MAGIC & Film Angels Productions Client: LMT Corporate Brand Manager: Krista Kāgane Creative Agency: MAGIC Creative Director: Klinta Verbele, Edgars Kuzmins Account Director: Elizabete Puntule  Account Manager: Ance Sūna-Jēkabsone Art Director: Harijs Grudmanis Desktop: Emils Rupais, Didzis Bičevskis Copywriter: Reinis Piziks, Klinta Verbele Production studio: Film Angels Productions Director and Edit: Jānis Nords Producer: Ivo Ceplevičs DOP: Jurģis Kmins 1AC: Dimitry Tartishnikov 2AC: Māris Pilāts Gaffer: Juris Zemīts Best Boy: Rūdolfs Krasts Sound: Justas Levickas Costumes: Jūlija Volkinšteine Set Design: Juris Žukovskis Casting: Gunita Groša / Casting Bridge Audio Mix: Justas Levickas 2D: Wizard Postproduction & Digital, Franks Pirogs, Guntars Šmits Graphics: Harijs Grudmanis, Toms Vilītis  3D: Wizard Postproduction & Digital, Daniels Vuškāns, Guntars Šmits CC: Henri Pulla

LMT is a beloved national telco company in Latvia. For a long time the brand's high-quality streaming service – LMT “Viedtelevīzija” – was exclusively available to clients. The announcement of it's opening to everyone had to be big! A marching parade became the leading element of the launch campaign, announcing that the top-notch content of LMT “Viedtelevīzija” is now available to everyone. To underline the vibrant content of LMT “Viedtelevīzija” and its dominant nature of high-quality content, we made an artistic choice to bring the bright and colorful screens into the black-and-white everyday world of our main characters. Nocturnal and sleepy, they are present when the marching parade is shaking and waking up the city and bringing the vibrant and bright content of LMT “Viedtelevīzija” to all the screens.  The magic world of black-and-white allowed us to represent unique locations and unseen textures of Riga and to create a visual bond between all the parade members – little drummers, marching dancers, and brass bands.