SAUGA FISHING VILLAGE

Jaan Naaber, Brand Strategist Arnika Kajaste, Project lead Kristel Pallasma, Art director Kristel Pallasma, Illustrator Reigo Metsik, Animator

Sauga Fishing Village is a small village in Estonia that embodies a harmonious coexistence with nature. There life revolves around the rhythms of the sea and the bounty of the ocean sustains both livelihoods and a deep-rooted sense of belonging. Family members of the fishing village have been involved in fishing and seafaring for generations. Nowadays locals uphold age-old traditions passed down through generations and breathe new life into the culture of fishing. This branding project seeks to encapsulate the timeless allure and rustic charm of Sauga traditional fishing village. Inspired by the symbiotic relationship between the community and the sea, the brand evokes a sense of authenticity and nostalgia. Warm, earthy tones reminiscent of weathered wood and sun-kissed shores dominate the colour palette, while typography reflects the balance between heritage and modernity. Linocut illustrations add a whimsical touch and honour age-old traditions. Sauga Fishing Village’s brand narrative celebrates the rich tapestry of coastal life, inviting people to embrace a more connected existence rooted in tradition and community.