Slava Ukraini

Creative Director: Ilia Anufrienko Account Director: Oksana Peicheva Creative group head: Maryna Cherniaska Art director: Polina Blyzniuk Senior Designer: Andrey Getmanchuk 3d, motion Designer: Alexei Boiev Sound Designer: Alexei Boiev Strategist: Mariia Kochurenko

There is already a humanitarian crisis in Ukraine due to war. Every person or organization that is concerned tries to contribute to our victory at their own expense. But chaotic donations to various charities are not as effective as targeted assistance to foundations for their needs. We developed the brand strategy, identity and communication of the Glory to Ukraine Charitable Foundation, official partener Ukrainian Parliament, to simplify fundraising. Foundation coordinates international humanitarian aid, arranges for receipt and distribution at the destination. Their main activities: collect charitable financial aid, medicine purchase and delivery, food and baby food delivery, provide protection means to the Armed Forces of Ukraine and Territorial Defense. The agency decided that there is enough glory in Ukraine. Now, because of the war, Ukraine needs real support and humanitarian aid. This became the main idea of the promo video and the fund's identity. Now in these hard times, help and donations will help defeat the enemy. Therefore, in a key way, the identities chose a rainbow in blue and yellow colors as a symbol of prosperity after a gloomy rain. The design greatly simplifies the perception of information, especially as complex as raising funds for war victims. To draw attention to the problem, we also developed banners with photos of hotspots and a call for support for the charity.