The Race Never Stops
Entrant: GARNAMATAC
Country: Georgia
Section/Contest/Category: B. CRAFT/TECHNOLOGY / B01. FILM CRAFT / B01-06. ANIMATION
Award: Gold
Advertiser/Brand: TAG Heuer
Year: 2023
Creative Team:
GARNAMATAC Art Directors: Nika Maisuradze, Sandro Tatinashvili CG Wizard, Look Development & Compositing: Nika Maisuradze CG Tank, Environments & Props: Sandro Tatinashvili CG Queen: Tamuna Chagunava Madame 3D: Rena Chachanidze Lord of the Rigs, Chief Animator: Irakli Kiladze Animation Ladies: Marita Giorgadze, Tamo Nebieridze Pre-Production: Nino 'Bruce Lee' Lazarashvili, Tamo Nebieridze, Rena Chachanidze Secretary General: Oto Shamugia Parallel Studio Direction: Nicolas Lefaucheux Line Producer: Antonia Poux Concept & Pre-Production: Nicolas Lefaucheux, Hugo Leick Musique & Sound Design: Arnaud Toulon
Creative idea:
The TAG Heuer elves are back for another holiday season! This time, we turn the spotlight on Hollywood cinema, in the exciting world of film studios, and take a peek behind the scenes. In a race against the clock, we jump from one movie set to another, where the monumental TAG Heuer watches are staged to recreate mythical scenes of genre cinema. Car chases, bank heists, 50s musicals and other superhero references.