The veteran's path

Ukrainian Veterans Fund - client Plusone social impact - Agency   Maksym Savanevsky - Project lead Olena Polotnyana - Project manager Sasha Zyma - Creative copywriter   Strumer production   Zakhar Lishchenko - Actor Nastya Kovalchuk - Director Oleh Bondarenko - DOP Valentyn Kondratiuk - Executive producer Mykola Borovyk - Producer Dmytro Vishtak - Playback Valeriy Butkov - Gaffer Dmytro Rozputnyi - 1AC Nazarii Dudko - 2AC Ioan Sierkov - PA Vladyslava Kiselova - PA Heorhiy Yegorov - Location manager Andrii Karpets - Focuspuller Mariia Kharchenko - 1st AD Nadiia Yupiter - Set designer Iryna Sazhyna - Style Alina Adamenko - MUA Oleksandr Pylypenko - Casting Dan Balashov - BTS photo Mykhailo Shevyryov - Editor Olha Korzhynska - Colourist Andrii Nidzelskyi - Sound Yurii Pleskach - Rental coordinator Patriot rental - Technical support STARWAGEN - Technical support Creative catering - Catering

The veteran's path is long and thorny. A veteran's path only begins with returning home. After all, adaptation to civilian life requires effort and support.   In order to communicate with the target audience through the video and actualize the problem, it was necessary to convey the atmosphere of tension, to recreate the experiences of a veteran on the way back home in civilian reality.   To implement the conceived idea, we recreated the conventional route of a veteran from the railway station in the rear to home. From a location that conveys a sense of devastation and, at the same time, waiting to meet the family.   This video worked effectively and helped the Ukrainian Veterans Fund to communicate that it can return to veterans their contribution to the defense of Ukraine with added value.   The chosen video implementation strategy was able to correctly convey to the audience all the complexity of the veteran's path and raised the consciousness of our population.