THX, NEXT

Brain Tank

Imagine you want to make a series? An advertising campaign that crowdfunds to create a series for North America. With the help of posters that were created as puzzles, we managed to include people in the financing of the future series. In each poster there is a rebus unraveling which you guess what the series will be about. Thus, we created a campaign that entertains and engages the viewer in the process of creating a movie. Each series is dedicated to a separate startup, and in each poster there are three levels of meanings on which it is possible to decide which startup will be discussed in the series. The first sense is that it is a mystery, which is the main feature of the startup. The second sense: the small feature that made the startup take off. The third sense: a hint of the startup's identity. In this way, we tell the story that was told in the series, emphasizing how difficult it was to find a chip and how much luck it took to make it a "unicorn" and how many times a startup took off far from what it was supposed to. Having guessed all the details of the poster, most viewers already want to watch the series.