Voices from the Inside

a co-creation / collaborative entry of Leo Burnett Ukraine and Le Truc: Leo Burnett Ukraine Anatoliy Davydov, Creative Director Vladislav Minchev, Senior Copywriter Svitlana Zagidko, Managing Director Elena Bakum-Ramola, Chief Creative Officer Publicis Group Anna Gogulia, Senior Account Manager Human Rights Foundation Le Truc x Production Creds Give AF Le Truc Bastien Baumann, Chief Design Officer Andy Bird, CCO Daniela Gilanz, Assc. Creative Director/Art Director Ivan Whitted, Assc. Creative Director/ Copywriter Ryan Chong, EVP, Head of Production Ryan McNally, Assc. Producer Ben Zumsteg, EVP, Director of Strategy Megan Bundy, EVP, Managing Director Cassandre Dupiton, Director, Program Management The Pub Dave Blumenthal, Animator Greg Zimmy, Executive Producer Kelly Zdanowicz, Producer Building Le Truc Bastien Baumann, Chief Design Officer Andy Bird, CCO Grace Curran, Copywriter Tyler Richardson, Art Director Ryan Chong, EVP, Head of Production Ryan McNally, Assc. Producer Ben Zumsteg, EVP, Director of Strategy Megan Bundy, EVP, Managing Director Cassandre Dupiton, Director, Program Management Fancy Randie Swanberg - Creative Director Mario Caserta - Creative Director Graham Dunglinson - Executive Producer Alex Tracy - Head of Production Alanna Morton - Production Coordinator Marc Samson - DMP Voices Le Truc Bastien Baumann, Chief Design Officer Andy Bird, CCO Evan Schultz, Creative Director/Copywriter Cesar Marchetti, Creative Director/Art Director Ryan Chong, EVP, Head of Production Ryan McNally, Assc. Producer Ben Zumsteg, EVP, Director of Strategy Megan Bundy, EVP, Managing Director Cassandre Dupiton, Director, Program Management The Pub Dave Blumenthal, Animator Greg Zimmy, Executive Producer Kelly Zdanowicz, Producer

It’s not a secret that for people living in the 21st Century it’s hard to imagine what it feels like to experience war. So, the idea of this social campaign was to show what does it mean for ordinary people to live during the wartime in Ukraine. Some Ukrainians made audio recordings of their real voices and shared their true feelings. The recordings were heartwarming, touching, and sobering at the same time. These voices of real people created the maximum immersive effect, provoked a huge wave of support and increased donations throughout the world. As a result, we got brilliant examples and outstanding evidence of the real emotions of Ukrainians that can help the world understand and feel deeply the impact of the war.