Where to Settle

Marcin Sosiński/McCANN Poland Managing Director & Executive Creative Director Mateusz Gaca/McCANN Poland Creative Group Head & Senior Copywriter Adam Głowacki/McCANN Poland Senior Art. Director Anna Posuniak/McCANN Poland Junior Copywriter Barbara Olech/McCANN Poland Junior Art. Director Magdalena Bąk/McCANN Poland Motion Designer Kamil Rekosz/McCANN Poland Graphic Designer Rafał Jastrzębski/McCANN Poland Motion Designer Artem Zubarev/McCANN Poland Motion Designer Marcin Samek/McCANN Poland Chief Innovation Officer Maria Gajkowska/McCANN Poland Senior Strategic Planner Małgorzata Tereszczenko/McCANN Poland Managing Director Anna Sokołowska/McCANN Poland Senior Account Manager Piotr Łopuszański/McCANN Poland Account Supervisor Gabriel Przyborowski/McCANN Poland Senior Account Executive Damian Szojda/McCANN Poland Broadcast Producer Jędrek Zamorowski/McCANN Poland Traffic Manager Adrian Botan/McCANN Europe Chief Creative Officer Pierre Liption/McCANN New York Chief Creative Officer Carmen Bistrian/ McCANN Worldgroup Global Product Excellence Director Costin Bogdan/McCANN Worldgroup Romania Creative Director Europe Luca Corteggiano/McCANN Deman Creative Director Europe Catalin Dobre/McCANN CEE CEE Regional Creative Director, CCO McCann Romania Jessica Selby/McCANN Worldgroup Romania Regional Account Manager Stella Warkman/McCANN New York SVP Director of Creative Excellence and Operations Jerzy Hołub/Mastercard Head of Marketing and Communication Poland, Czech Rep & Slovakia Małgorzata Szczerbińska/Mastercard Consumer Marketing Manager Anna Marciniak/Mastercard Communications Director Ewelina Różycka/Mastercard Consumer Marketing Manager Marek Kolano/Mastercard Data Driven Solutions Director Konrad Kujszczyk/Mastercard Data Scientist Marta Życińska/Mastercard General Manager Poland Bartosz Ciołkowski/Mastercard General Manager Southeast Europe Artur Osak/Grupa Morizon-Gratka Head of PR & Communication Aneta Bebelska/Brand New Galaxy Senior Account Manager Izabela Łabuńko/Brand New Galaxy Senior Project Manager Iwona Nawrocka-Kilinowska/Solski Communication PR Manager Aleksandra Gołda/Solki Communication PR Manager Ilona Szynkowska/Carat Polska Client Partner Monika Hajdrowska/Carat Polska Senior Communication Planner Maciej Maciantowicz/Dynamo Films CEO/Executive Producer Iwo Rachwał/Dynamo Films DOP Tomasz Okulicz/Dynamo Films Film Director

Following the outbreak of war in Ukraine, almost 10 million refugees from the occupied territories crossed the Polish border. Many refugees sought shelter in major Polish cities (like Warsaw) which were already overcrowded. This influx was causing rent hikes and increased competition for jobs amidst an unprecedented rise in inflation in cities. Properly dealing with the stream of refugees required redirect to smaller cities. Small towns in Poland are beginning to suffer from depopulation, as young people move to bigger cities. Towns need the infusion of people and have existing infrastructure waiting to be utilised, but people unfamiliar with the region wouldn't know this. This is a classic data problem: the people who needed information the most did not have easy access to it. Mastercard believes in “Doing well, by doing good”, in prospering as a company while having a positive impact in the world - acted quickly to help. “Where To Settle” – is digital platform created by Mastercard providing job and apartment rental offers for the displaced Ukrainians.. The comprehensive digital tool aggregates Mastercard’s transaction data & insights with customised statistics, answering the most crucial question refugees have – where to find a place to live? Basing on data and refugees expectations it delivers personalized job & rental offers, putting an emphasize on smaller, less overcrowded cities that could offer better opportunities. Moreover, the platform could also help local communities suffering from depopulation thus communicating the tool we reached out to local officials to pitch their cities to Ukrainian Refugees. We leveraged Mastercard anonymized data and data available from the Polish Central Statistical Office to build the “Where to Settle” tool and solve this problem. This combination of data, in an easily accessible tool, accurately illustrates the cost of living in cities of different sizes in Poland. By filling out a simple, anonymous form, every refugee can access customised, condensed and crucial information specific to their unique needs. The tool leverages personalised data, such as current location, size of family, profession, transport and pets, but does not leave sensitive data on the site. The “Where To Settle” digital platform from Mastercard shows refugees the most promising areas in Poland to make their new homes based on their personal abilities and needs.