White Suits Girls

Executive creative director: Orkhan Kerimov Creative director: Farhad Shabanov Art director: Ramin Farzullayev Copywriter: Sabina Rustamli, Farid Asgerov Designer: Anar Abasov Account director (agency): Rabiyat Heydarli Client account director: Nigar Shikhlinskaya Media director: Narmina Mammadova Photographer: Orkhan Mammadov Illustrator: Samanta Kadyrova Film production: PicMus Director: Elkhan Jafarov Director of photography: Rauf Gurbanaliyev Music: Islam Shirvani Screenwriter: Sabina Rustamli, Farhad Shabanov, Orkhan Kerimov Agency producer: Rashad Karimli Post production: Vusal Rustamov Digital production: Bahruz Gurbanli Digital strategist: Sahila Zeynal Digital creative: Mushfig Shiraliyev Motion graphic design: Murad Mamedov Developer: Kamran Baylarov

The 'White Suits Girls' campaign powerfully replaced the traditional white wedding dress with a white judo uniform (judogi) as a symbol of empowerment, targeting young girls at risk of early marriages in Azerbaijan. The campaign's creative twist was to show a short film where a father, initially considering an early marriage for his daughter, surprises her with the white judogi instead. This impactful idea resonated widely, inspired girls to join judo, and led to remarkable results, doubling the number of participants within a month. The campaign symbolized freedom, aspiration, and the prevention of early marriages.