Working for Victory
Entrant: robota.ua
Country: Ukraine
Section/Contest/Category: C. POSITIVE CHANGE / C01. POSITIVE CHANGE – COMMERCIAL / C01-01. FILM
Award: Shortlist
Advertiser/Brand: robota.ua
Year: 2022
Creative Team:
Brand manager robota.ua - Olga Sarancha Creative director — Іgor Finashkin IAMIDEA Strategy director – Aram Simonian IAMIDEA Account director — Оlga Gudima IAMIDEA Art director — Тonya Кondakova IAMIDEA Creative Copywriter — Dima Gorbenko IAMIDEA Designer — Оlga Dyatlova IAMIDEA
Creative idea:
robota.ua has created a manifesto on the importance of work for victory In the new campaign robota.ua raises an important and relevant topic of work, which gives Ukrainians the opportunity to go on and for businesses - to support the country's economy in these wartime. "We are working for Victory" - the main message of the campaign, which has become the mission and goal for all employees of robota.ua. We are responsible for the working process. We have combined all important careers in one video, from a lifeguard to a caring mother. Working is the best thing you can do now. Waking up in the morning from the alarm clock, making a plan for the day, joining meetings with colleagues, finishing postponed cases, taking on new ones, making decisions, helping our country and our people. Nowadays work is especially valuable for everyone, it is a place of your strength. Everyone who works moves the Ukrainian economy forward. We are sure: Together we will overcome this difficult road, because now we are working for a victory.