The prize for courage from PRIME Group at KIAF

May 07, 2023

PRIME Group outdoor advertising operator will celebrate the boldest project in Out Of Home media at the Kyiv International Advertising Festival 2023.

This year KIAF is dedicated exclusively on socially significant communications in advertising. KIAF awards will get campaigns that use creative communications to make changes and positively impact the world.

Contest entries KIAF will demonstrate ideas aimed to change the world: to fight against war, aggression, genocide, crimes against humanity; to change perception and inspire action toward helping the environment; to fight against racial, ethnic, religious and other discriminations; to achieve gender equality and empowerment for all; to reduce poverty and hunger everywhere; to support, protect, and conserve animals and wildlife, etc.

Within the framework of KIAF 2023, PRIME Group will present a special prize "For Courage" to one Ukrainian work. The campaign will be selected in the OUT OF HOME ADVERTISING category in all 13 contests of KIAF.

The criterion for the selection of the winner will be the non-standard and originality of the idea, the implementation of which involves the use of any media from the arsenal of Out Of Home media.

"The main purpose of this prize is to honor all brave people who, during the war, dared to implement creative solutions in the Out Of Home environment to stimulate changes in attitude, perception or behavior, which will ultimately have a positive impact on Ukraine and the world as a whole," says Liudmyla Korotkova, Marketing Director of PRIME Group.

The name of the winner will be known at the end of May after the announcement of the winners of the KIAF 2023.

The "For Courage" prize was founded by PRIME Group in 2017. In past years, the award was given to:

  • BBDO Ukraine for the Lexus campaign "Admit, you want a Lexus" (2017)
  • LOGA BIGA for the campaign of "Nova Borova" housing complex "Live outside the borders of everyday life" (2018)
  • Kinograf for the Beer Point pub campaign "We pour every glass in the Belgian way" (2019)
  • Postmen for the campaign of the project "Art wants to make acquaintance" (2020)
  • ANGRY agency for the campaign of the patrol police of Ukraine "Places for lovers of fines" (2021)
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