A. GRAPHIC DESIGN & BRANDING
B. DIGITAL DESIGN C. TV/PROMO & VIDEO MOTION GRAPHICS D. PRODUCT DESIGN E. ENVIRONMENTAL DESIGNGRAPHIC DESIGN & BRANDING
GRAPHIC DESIGN & BRANDING category focuses on many traditional aspects of the graphic design world, from logos and corporate branding to posters, illustrations, book design, multi-page, periodicals and other promotional materials.
Mandatory files: main image (execution or presentation image).
Optional files: additional image, case film / demo film (120 seconds max), URL (content or presentation webpage).
Creation of a new brand or corporate identity for any product, service or organisation. This can include, but not be limited to, logos, stationery, and other branded materials.
Rebrand/refresh of an existing brand identity for any product, service or organisation.
Branding for temporary marketing campaigns or limited product line, events, or activations that capture customer attention within a limited timeframe. This category covers campaign identities and their components.
This could include, but not be limited to, magazines, newspapers, brochures or articles.
Please note: Annual reports and books have dedicated competition categories — A07 ANNUAL REPORTS and A08 BOOKS DESIGN AND ILLUSTRATIONS, respectively.
Including: clothing, promotional gifts and samples, guerrilla marketing accessories, promotional items and brand merchandise, DM-materials and original business gifts.
Including calendars, invitations, postcards, tickets and seasonal greeting cards within print media.
Design of books, covers and illustrations. Includes printed, digital and ebooks as well as connected books that work alongside an app.
Design of the poster: ads, event posters, festival posters etc. The item should have been created as a poster, not a concept conceived for another medium and applied to a poster format. Can be both printed and digital. Posters forming a campaign (or series) of several posters must be submitted as a series/campaign of entries. Each entry in the series is paid separately.
This category includes illustrations and visual image-making created for multi-page and periodical publications as well as for calendars, layouts, posters, packaging, covers, and other brand communication assets.
Graphic representation of data. Can be static or dynamic forms of charts, maps, graphs, custom content, etc.
Includes retail environment & experience design, retail installation & experience, point of sale consumer touchpoints & in-store collateral, spatial & sculptural installation and experience, live events, wayfinding & signage.
The execution of design with the intention of increasing engagement through social media platforms. This may include visual content for Facebook, Instagram, X, TikTok etc.
Sonic branding that appears across various customer touchpoints to tell a brand's story. Includes sonic logos, sounds or jingles created specifically for brands.
The use of artificial intelligence to automate or enhance the graphic design creation process. This category includes projects where AI was actively utilized in generating visual elements, designing logos, creating illustrations etc.
Design that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline.
Included here are designs that do not fall under any of the other categories. Each submission may become a reason for a new category in future.
Unrealized projects can be registered only in the Concept Design subcategory, in all other subcategories only implemented projects can be submitted.
Concept Design includes:
- works performed for existing brands, but not ordered by them
- works that were performed at the request of the client, but not accepted by him, ie were not implemented
- works performed for fictional clients