Antistress book

Eugene Kaminskiy , Chief Creative Officer McCann Kyiv Anastasiia Dolynenko , Art Director McCann Kyiv Tetiana Vavryk , Designer McCann Kyiv Vsevolod Medvediev, Copywriter McCann Kyiv Ruslan Shyrokopoias , Motion Designer McCann Kyiv

Recently, many things cause stress in the world. And when you also have a stressful job, like creative people, the need for immediate reassurance seems vital. That is why our Ukrainian team created the Antistress book – the first in the world relaxing work diary for creatives, our clients and friends.  To combat the sources of office stress, we implemented a number of specific solutions in the diary: - a pop-it wrapper for emergency anxiety relief; - coloring to distract from bad thoughts; - a page with a list of all the bad things that you want to throw away (this page can be thrown away); - a spread on which you can count sheep in case of pre-deadline insomnia; - an express meditation specially designed for creatives, which you can find on YouTube by QR code; - an incense stick that will burn out at the workplace instead of you; - and a paper bag like they put in airplanes in case of a panic attack before the presentation of ideas. Although these activities are mostly fan-based, they raise important mental-health issues that many of our colleagues forget in the pursuit of submissions and judging at the festival. And we gently remind you.