Army TV channel design
Entrant: Starlight Creative
Country: Ukraine
Section/Contest/Category: C. TV/PROMO & VIDEO MOTION GRAPHICS / C01. TV CHANNEL – VISUAL IDENTITY
Award: Best of
Advertiser/Brand: Army TV
Year: 2023
Creative Team:
Starlight Creative
Creative idea:
Trident Unity: Army TV Channel Design Case Description: Embark on a visual journey that unfolds the story of our nation through its emblem of unity - the trident. At Army TV, we weave narratives steeped in history, patriotism, and the essence of our collective identity, all encapsulated within the iconic symbol of the trident, the cornerstone of our Ministry of Defense's identity across its divisions. In our channel design, every trident symbolizes unity - one for all, and all for one. It serves as a beacon of national cohesion and identification, a metaphor for our diversity converging into a singular purpose. At the heart of our logo lies the stylized trident, accented with the form of a Cossack cross, drawing focus with metaphorical precision. Through animation, our letters align like soldiers, marching in unison to represent the strength and solidarity of our armed forces. This dynamic visual language not only honors our rich heritage but also reinforces our commitment to defending our nation's values and sovereignty. Join us as we tell the story of Ukraine's past, present, and future, united under the banner of the trident.