Closer to the stars

Nadiia Sperchun Marketing director, Anton Korolev Head of design dept, Viktoria Zlochevska Designer

Creation of a modern and recognizable graphic identity for a celebrity-focused show, avoiding typical clichés. At the heart of the design system is a minimalist four-pointed star, symbolizing a connection to the world of celebrities, but presented in an original, contemporary form. The visual system unifies on-air graphics, navigation elements, and social media through a single design code, utilizing a vibrant color palette (various shades of pink and turquoise). The star shape is integrated into the logo of the program "Closer to the Stars" and creates dynamic patterns that are used across all communication channels. The project showcases how a minimalist element can serve as a foundation for diverse creative solutions while maintaining brand consistency.