HOUSE BOX

Elena Plakhova, Chief Reputation Officer (CRO) Nova Post Olena Umerenko, Head of Business Social Responsibility Department Nova Post Kateryna Yanyshyna, Business Social Responsibility Manager Nova Post Daria Storozh, Head of SMM Nova Post Anastasiia Zihunova, SMM manager Nova Post Kateryna Mankovska, Graphic designer Nova Post Oleksii Dubynka, Adviser of the Come Back Alive Foundation Oleksandra Haivoronska, Head of the Partnership department of the Come Back Alive Foundation  Olha Omelianchuk - Head of the Communications and Marketing Department of the Come Back Alive Foundation Vadym Blonsky, Designer of the Come Back Alive Foundation Svitlana Stepanenko, Managing Partner BetterSvit Oleksandra Zakharchenko, Chief Operating Officer BetterSvit Vitalii Kapustian, Creative Director LUN Slavko Znamin, Art Director BetterSvit  Victoria Prykhodko, Senior Account Manager BetterSvit  Andrii Bezuglyi, Creative Copywriter BetterSvit  Vera Krendeleva, Senior Designer BetterSvit  Anna Ostapenko, Managing Director Media First Ukraine 

Russian missiles hit the blocks of peaceful Ukrainians. To protect our sky, Nova Post and Come Back Alive Foundation launched a $8.9 million fundraising campaign to provide the Ukrainian Air Defense Forces with up-to-date communication means and mobile command posts.  We transformed well-known Nova Post’s boxes into houses, not damaged, full of life inside. They symbolize the successful work of air defense. We drew the houses as ordinary living blocks where ordinary Ukrainian families live. We call them “panelkas” [panel blocks]. As the artists drew murals on the blocks, we drew our fundraising goals on the boxes. Every house box became a donation and served as a communication. And not only packages, there were a lot of options to donate with postcards, parcel lockers, the app, website and merch. Every participant, every media, every mention led us to the target. On December 25, 2023, “Pack the Sky” fundraiser was completed. Our Air Defense Forces were strengthened with new effective equipment. It made Ukrainian’s homes a bit safer.