Kus branding and package design

Bambuk Studio

No one pays more attention to women than the frozen food marke)). Branding, naming, social media communication — it’s all about “caring housewives” and “keepers of the home.” That’s cringe. So, a new homemade food brand was needed — one for everyone. Women, men, students, retirees, kids, and Nemo:) The brand speaks the visual language of dough. Because what’s made by hand should be designed by hand. And it comes with a very, VEEEERY detailed instruction. So if someone doesn’t know what boiling water looks like or when dumplings are ready — they won`t have to keep nagging women with questions (“Do I salt the water?”). Now, everything is in the instructions! To make cooking and eating even more enjoyable, each package includes recommendations for niche Ukrainian films, series, and artists.