NEVIGLASY

Plai Buro Radana Renko – Creative Director Kateryna Reshetniak – Strategy Yaroslava Honcharuk – Creative Lead Oleksandra Bosa – Designer

The loud and uncultured YouTube project NEVIGLASY aims to educate a new generation and re-educate the old one to form a conscious and healthy nation. The presenters shamelessly bring up embarrassing topics and break absolutely ridiculous taboos. Experts are called for interviews, social experiments are conducted, and jokes are made, provoked, and analyzed. BRIEF Even at the time of the project's conception, the issue of a shortage of quality Ukrainian YouTube products arose before its creators, so it was decided to create content that would cover this need in various areas of interest of the Ukrainian viewer. Our task was to create branding that would balance the show's entertainment and educational meanings. The corporate style had to fit both issues about sex education and Ukrainian identity because subsequent issues can reveal both the physics of the Big Bang and the nuances of chicken breeding - even the show's authors cannot predict this. IMPLEMENTATION The name "NEVIGLASY" describes the viewers and presenters, who are not ashamed to ask themselves and the world questions. In branding, we were inspired by children aged 3-5 because this is the age at which children ask the most questions. We developed the logo by focusing on the naivety and immediacy of children's doodles. In addition, we made the inscription voluminous because each of the highlighted ones is also deep, and we consider it from all sides. In addition, with each new release, the colors, shapes, and textures of the text background change, which has become a peculiar feature of the project. We also developed merch - hoodies, notebooks, shoppers, posters, etc., combining it all in one style.