Talisman Callsigns

Creative Kosta Schneider Chief Creative Director Publicis Groupe Ukraine & Czech Republic Sergiy Biloshytskiy Creative Director Saatchi & Saatchi Ukraine Dmytro Moloshnikov Head of Design Saatchi & Saatchi Ukraine Vitaliy Marynov Motion Designer Saatchi & Saatchi Ukraine Ihor Strohov Motion Designer Saatchi & Saatchi Ukraine Client Ruslan Bieliaiev Dronarium CEO

Background Drones help protect lives during war. Nowadays, Ukraine needs thousands of people with drone piloting skills. That's why the National Academy of Pilots "DRONARIUM" was established. Idea We created a digital generative identity that unifies countless unique personal identities. Each drone pilot has a unique callsign, and through our idea, we wanted to create a system that represents all the academy graduates. Cultural Context Traditional Ukrainian embroidery is not just an art; it's also an ancient talisman of protection. How it works Based on the pixelated nature of Ukrainian embroidery, we created a stylized font. Next, a special algorithm was developed. Interacting with the designed font, it allows encoding every pilot's callsign into one’s personal identity. The Academy has already graduated over 5700 pilots, so the Academy already has over 5700 unique identities.