User interface for the innovative power station EDS Q360
Entrant: Qubstudio
Country: Ukraine
Section/Contest/Category: B. DIGITAL DESIGN / B02. INTERFACE & USER EXPERIENCE DESIGN
Award: Best of
Advertiser/Brand: EDS Ukraine
Year: 2024
Creative Team:
Qubstudio: Oksana Savochenko — UX/UI Designer Bohdan Petryshyn — Project manager Dima Siedykh — Motion Designer EDS-Development: Alexander Chernykh - Research and Development Director Dmytro Radchenko - Chief Engineer Olga But - Head of Marketing and PR Department
Creative idea:
The EDS Development team reached out to create an accessible and adaptable user interface for the newest and fastest power station EDS Q360. Our primary aim was to design an adaptable user interface that remains user-friendly under any circumstance, especially considering diverse usage scenarios like varying daylight, weather conditions, and humidity. As the power station provides quick supercharge, creating a simple, informative, and user-friendly interface with a linear and quick user journey was important. Also, as the power station caters to a wide range of users with a different digital experience, it was necessary to use familiar patterns to make it clear and convenient for everyone. We approached the design considering adaptability and created a smooth user experience that caters to the needs of the electric car users; adapted the design to different themes (light & dark) according to the daylighting. The sensor detects the amount of light and switches to the desired theme accordingly. We created a responsive design with a large interface with good contrast so that it would be readable, good-looking, and convenient to use. Focused on the user-centric design and the customer journey and made it straightforward and accessible for all ISPs, despite the level of digital experience.