Violence is a tradition that must be abandoned

Vandog Agency Iryna Mietnieva - creative director, copywriter Daryna Zadorozhnya - designer Anastasiia Vasyuk - project manager

From generation to generation, we have lived with the false notion that violence is normal and that hitting means love. These ideas seemed to be sewn into our consciousness. They were a kind of pattern in the lives of our ancestors. New generations of Ukrainians still inherit these patterns. They say, "Here's patience for you, daughter, because you have to be obedient and feminine." "Here is aggression for you, son, because you have to be courageous and brutal." Like embroidery patterns, these attitudes are passed down to us by our parents, grandparents, and great-grandparents. But in today's world, we already know that violence is not about happy relationships, passion, or jealousy because of great love, but about destruction and abjection. So, we choose to "embroider" our own life scenarios. We reject all the stereotypes and prejudices that people try to instill in us. We "embroider" harmonious relationships in which there is no place for aggression and gender stereotypes. In addition to the vivid visuals that you can share to draw attention to the topic, we also encourage you to inform your environment about the important hotline numbers.