World Culture Festival 2023

Noomo Agency

For the World Culture Festival 2023, held on the Washington DC National Mall from September 29 to October 1, our goal was to craft a brand identity that deeply resonates with individuals from diverse backgrounds. We aimed to not only capture the essence of the festival but also inspire people to unite and awaken humanity through celebration. Our core messages, "Transcending the divide" and "United we celebrate," embody the festival's mission of fostering unity, celebrating diversity, and embracing our shared humanity. Throughout the journey, we encountered challenges that demanded compromise, striking a delicate balance between our creative vision, the existing AOL brand, and the perspectives of various stakeholders. However, with agility and unwavering dedication, we swiftly iterated on our designs to ensure we achieved the desired result before making the grand event announcement.  It is our honor to have collaborated closely with the Art of Living team to craft a brand identity that not only captures the spirit of the WСF but also resonates deeply with individuals from all walks of life, inspiring them to unite and awaken humanity through the power of celebration. It was one of the greatest and biggest events of this year in DC. - 3 days. - More than 450,000 attendees. - 180 countries. - 17,000 diverse cultural artists, entertainers and speakers. - over 1,000 leaders from business, governments and international institutions.