Code Meets Culture: The Ninti Evolution

Creative Director – Boris Alexandrov Project Manager – Natalia Niedova Art Director – Roman Sorochynskyi Copywriter – Dmytro Panasiuk Creative Technologist – Bohdan Kuzmich Motion Designer – Valentyn Hrytsyk 3D Artist – Serhiy Makukhovskyi

Client: Ninti is a consultancy that provides cloud services and specializes in digital modernization. Situation: The Australian government launched a program to promote local business partnerships, and Ninti saw an opportunity to establish its brand in Australia's cultural heritage. Challenge: The challenge was to differentiate Ninti in a competitive tech market while honoring its identity. Solution: To showcase Ninti's IT expertise and respect its cultural heritage, we used a generative design tool to blend Indigenous Aboriginal Australian tribal body paint patterns with structured lines of code.  This unique blend sets Ninti apart from typical tech imagery. The result is a brand identity that’s as innovative as it is authentic, perfectly aligning modern digital services with traditional Australian cultural heritage.