DNA

Brain Tank

The main premises of the naval museum, along with all the exhibits, were stolen by the occupants. That's why, when we created the identity, we put a whole philosophy into it. Our museum is the bottom of the Black Sea and everything at the bottom is our exhibits. This is not just a metaphor, firstly, we want our sea to be returned to us, and secondly, the Black Sea has a uniqueness that is not found in any other sea in the world. It is connected with hydrogen sulphide, which covers the bottom of the Black Sea. It is due to hydrogen sulphide that exhibits on the bottom of the Black Sea are not destroyed. For example, in the Mediterranean Sea, a wooden ship will turn to dust in 60 days, but in the Black Sea, it can lie for hundreds of years, preserving its integrity. That's why our identity is created using caustics, as if the viewer is looking at the bottom through the water surface. The basis of the logo was the combination of the Coat of Arms of Ukraine, the spear of Poseidon and the anchor of a warship, thus we united all the meanings of the Ukrainian sea in one symbol.  Naturally, if there is a museum of the sea, then there should be an identity of the bottom. For the civil association engaged in the direct organization of the demonstration of the museum projects, we created a sub-brand Dno. Its peculiarity. Is a dynamic identity And everything we show is always on the bottom. The bottom itself is dynamically adjusted to the images. Thus, we always present