Fundraising roadmap

Artem Gusev, Creative director and Designer Anna Pronicheva, Copywriter Alina Poliakova, Copywriter Myroslava Zavadska, Translation Artem Yakymyshyn, Translation Teresa Pearce, Editor Ihor Khmurynskyi, Video director Oleg Karpenko, Deputy director Katerina Hostiunina, Project manager Anton Muraveynik, Consultant

Come back alive fund is one of the largest funds in Ukraine, which in 2023 successfully accomplished several projects, providing essential support to Ukrainian Armed Forces. Every year, each fund is required to report on its activities, but with such a large amount of information, it's difficult to сlearly understand why it's important to continue supporting the fund. The representatives of the fund traveled hundreds of thousands of kilometers performing their tasks. Their path became a key element of the idea, turning from a report into a map. In this map, each element has its own symbolism and meaning — coordinates, labels, names. The map has a distinctive format and is designed like a military one to keep the focus on the war in Ukraine. Envelopes with a map were sent to all partners that supported the fund in 2023 to show the scale of their help and inspire them to stay together in 2024. In addition, such a report helps to attract foreign investors — it is easy to read and understand.