Kartoplyuks Driver

Mykola Korolyov, Art Director, Leo Burnett Ukraine  Olena Danylchenko, Copywriter, Leo Burnett Ukraine  Olena Tkachova, Account Manager, Leo Burnett Ukraine  Tetiana Dekhtiarenko, Account Manager, Leo Burnett Ukraine  Alisa Hryboiedova, Account Manager, Leo Burnett Ukraine Anatoliy Davydov, Creative Director, Leo Burnett Ukraine  Svitlana Zagidko, Managing Director, Leo Burnett Ukraine Andriy Lutsenko, Strategic Planning Director, Leo Burnett Ukraine 

We have created a new communication platform for the Lyuks potato chips brand, named Kartoplyuks. Kartoplyuks is a clever blend of two words – “kartoplia” (Ukrainian for potatoes) and Lyuks brand name. So, Kartoplyuks is selected Ukrainian potatoes from which Lyuks chips are made.   To engage consumers, we also changed the brand's stylistics and tone of voice. Now it's paper application style which tells us funny stories about the characters in stop motion. Kartoplyuks successfully managed to attract consumers' attention and present the brand in a new way. Now it's a fresh, bold brand image that speaks for itself with smart humor and self-irony.