KillZone

KLYCH Warketing unit of the 6th Recruitment Center, Unmanned Systems Forces: Andrii Gorovyi — Head of warketing Oleksii Veduta — Creative director Pavlo Karelin — Art Director Illia Kazmin — Art Director Mykyta Komolov — Project manager 
 Special thanks to friends from TWID Marketing & Tech Agency:
 Valerii Viachalo — Front-end developer  Vika Kuzminova — Project manager

Some professions inside the Unmanned Systems Forces are so new that civilians have no reference point for them. As a result, important vacancies remain overlooked just because people cannot picture themselves in an unfamiliar role, let alone realize they might actually be good at it.  KillZone turned a vacancy into an interactive experience. Built on real drone footage, the mobile simulator recreates the work of an imagery analyst: finding concealed enemy equipment, making decisions under time pressure, and being assessed through accuracy and speed. The mechanic works as both engagement and selection. Real USF commanders appear as in-game mentors, while each mission introduces a new unit, target type and task. The gameplay naturally filters users: only those who are engaged and capable enough reach the final screen with a real job offer. So the application process is embedded inside the experience.  The project reached 45,000+ players with zero media budget and had verified conversion into real USF service.