PARALYMPIANS
Entrant: Strumer Production
Country: Ukraine
Section/Contest/Category: A. FILM & AUDIO / A04. FILM & AUDIO FOR NON-PROFIT / PUBLIC SERVICE / NGO
Award: Shortlist
Advertiser/Brand: National Sports Committee for the Disabled of Ukraine
Year: 2024
Creative Team:
Video created in partnership with Equalympic TV Channel, commissioned by the Media Center of the National Committee of Sports for the Disabled of Ukraine. Strumer Production Valentyn Kondratiuk – Executive Producer Yaroslav Naumenko – Director/DOP Sofia – Director Assistent Yana Shevchenko – 1AD Oleg Bezbah – Gaffer Vadim Balabuchka – Scenic Artist Serafim Kusakin – Focuspuller Daniil Ostrivnyi – PM Oleksandr Bakuch – 1 AC Kolya Vasilchenko – Administrator Vlada Kiselova – Production Assistant Iryna Sazhyna – Style Alina Lapa – MUA Misha Shevirov – Editor Marina Tkachenko – Colorist Karina Rezhevska – Sound designer Nikita Poddubny – Motion designer Yuriy Pleskach — Rental coordinator Patriot rental & STARWAGEN — Technical support
Creative idea:
The Ukrainian Paralympic Team embodies true resilience and heroic spirit. Our athletes consistently achieve outstanding results at international competitions, notably securing the 7th place overall at the 2024 Paralympic Games in Paris. Our goal was to create a promotional video for the 2024 Paralympic Games, highlighting the willpower and indomitable spirit of our athletes. The video showcases various sports disciplines represented by the Ukrainian Paralympic team. Each scene tells a unique story, structured clearly with a beginning, climax, and conclusion. Classical music plays a pivotal role in the video, effectively conveying the tension and emotional depth experienced by the athletes. Due to their rigorous training schedules and limited time, the filming was conducted at a single location—a white cyclorama studio. There were no actors involved; only actual Paralympic athletes appeared in the video, enhancing its authenticity. Regrettably, the ongoing war in Ukraine results in an increasing number of people with disabilities each year. Therefore, it is vital to highlight their strength, resilience, and passion for life, emphasizing their integral role in our society. Paralympic sports encourage individuals with disabilities to engage actively in sports, which significantly supports their social integration and promotes equal opportunities.