PromoStick. Digital Edition

Rostyslav Vyshnevyi, Senior Art Director, Leo Kyiv Olena Danylchenko, Senior Copywriter, Leo Kyiv Olena Sofiichuk, Account Manager, Leo Kyiv Iryna Kochubei, Account Director, Leo Kyiv Mikalai Karaliov, Senior Art Director, Leo Kyiv Olena Blahovierna, Designer, Leo Kyiv Anatoliy Davydov, Creative Director, Leo Kyiv Taras Berchak, Managing Director, Performics Ukraine Oleg Boiko, Head of Growth Solutions, Performics Ukraine Mykhailo Bryzgunov, Head of PPC, Performics Ukraine Maryna Navrotska, Head of Product Marketing, Performics Ukraine Andriy Lutsenko, Strategic Planning & Business Development Director, Leo Kyiv Svitlana Zagidko, Managing Director, Leo Kyiv Kosta Schneider, Chief Creative Director, Publicis Groupe Ukraine and Czech Republic    

During walks, dogs search for sticks – and we’ve brought this game into the digital world. That’s how PromoStick was born – a game where pet parents hunt for “sticks” right on the E-ZOO website, earning promo codes for their furry friends. The mechanic has been integrated across all online touchpoints: from the website to social media and performance campaigns. We managed to create more than just another discount; we built an emotional connection with pet parents, engaged them in a game, and offered an exciting customer experience. PromoStick is an example of performance marketing that is both emotional and effective, turning the game into real business results for the brand.