Vaccination

Agency: Kyifornia

Belt - for cars, carbines and insurance - for climbers, mask - for doctors: we know how to protect ourself from a bunch of dangers. And what to do with the invisible enemy, about which almost everyone has forgotten against the background of the global pandemic? A simple vaccination can be our superpower against the epidemic of long-conquered diseases of mankind! To reveal the idea of an invisible superpower of vaccination, we used the familiar image of a superhero. Children and adults in our videos are Marvel superheroes who have superhuman abilities. They can jump over the bench, which at any moment turns the earth, or even overcome the terrible monsters. Because it is thanks to vaccination that their immunity has become a secret superpower against viruses and infections. Combining the real and the imaginary in the idea, we added animation to the video - this created a powerful effect of authenticity and presence.  The campaign was prepared in 2022 but the release was postponed due to the war*