You'll Make It With LOKO
Entrant: Bickerstaff.890
Country: Ukraine
Section/Contest/Category: A. FILM & AUDIO / A02. ONLINE VIDEOS
Award: Shortlist
Advertiser/Brand: LOKO
Year: 2025
Creative Team:
BICKERSTAFF.734 Creative director: Illia Anufriienko Head of strategy: Mariia Kochurenko Creative group head: Kateryna Barbalat COO: Anna Tsiurko Strategic & creative producer: Kateryna Logvynenko Strategist: Bohdan Varkholiak Senior copywriter & voice: Oleksii Yatsura Voice: Anastasiia Filenkova PR Manager: Daria Pedchenko, Vika Ivanishina LOKO Head of marketing: Daria Tatevosyan Brand leader: Mykyta Barkov Brand manager: Oksana Maiboroda Best Friends Film Production CEO: Dzen Yevstygneykin Executive producer: Alina Vinnichenko Producer: Victoria Khmelnytska Director: Maksym Bondarenko Dop: Max Malinovskiy 1st AD: Dima Hasanov Set Designer: Danil Dubrovsky Casting director: Tatiana Nochka Admin: Max Casik Style: Lera Melnyk MUA: Yuliia Smirnova Gaffer: Yaroslav Kutnik Playback: Sasha Sofin 1st AC: Ivan Kezikov Focus Puller: Illia Remizovsky BTS and 2nd Unit: Anastasia Bazanova Location: One Location Post Production Producer: Victoria Khmelnytska Edit&VFX: Tykhonchuk Dmytro, Dima Suhodol AI: Yevhen Chernyshov Colorist: Kostiantyn Lishchyna Sound: Dima Snizhko Music: Maksym Bondarenko
Creative idea:
At Christmas, everyone searches for meaning: some in life, some in salad (especially if you’re a crab stick). LOKO turned this into a social film campaign where festive ingredients faced existential questions about their purpose. Through absurd dialogue and relatable holiday tension, the films showed that whether you’re cooking or being cooked, everything can still work out. With LOKO, you’ll make it in time.