CONTENT
The "CONTENT" category evaluates the successful use of content in various marketing strategies. From native advertising and branded content to partnership and non-profit initiatives. This category identifies leaders who highlight the most effective and creative approaches to creating and distributing content in the digital space.
Mandatory files: main image (presentation image), case film/demo film (120 seconds max).
Optional files: additional image, film or sound video, URL (content or presentation webpage).
The best use of native advertising formats that match the style and context of the environment, ensuring a high level of consumer engagement.
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
The best use of branded content that ensures a high level of consumer engagement.
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
The most effective collaboration between the brand and the media creating original content on a common platform is evaluated
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%
The best use of content formats in digital projects for non-commercial organizations
EVALUATION CRITERIA
● Strategy - 20%
● Execution / Media results - 20%
● Creative - 20%
● Innovation – 20%
● Results - 20%