25 Years. 25 Million: Cosmic Fundraising for Drone Interceptors
Entrant: Нова пошта
Country: Ukraine
Section/Contest/Category: F. INFLUENCER MARKETING / F09. Social Responsibility Influencer Marketing Campaign
Award: Gold
Advertiser/Brand: Nova Post
Year: 2026
Creative Team:
Client Company Name: Nova Post Olga Paprotska-Matusiak, Director of Marketing Communications Department Kateryna Levyk, Head of Internal Communications Management Department Olena Labenko, Head of National Product Promotion and Partner Promos Group Valeriia Chesanova, Manager of National Product Promotion and Partner Promos Group Nataliia Yerkova, Manager of National Product Promotion and Partner Promos Group Anastasiia Pustovit, Senior Designer Maryna Khomych, Editor Orishko Marina, Social Network Specialist Department for Management of Representations in Social Networks СО ICF Come Back Alive Oleksandra Haivoronska, Director of the Development and Partnerships Department Taras Tymochko, Foundation Consultant and "Drone-fall" Project Coordinator Kateryna Oliinyk, Partnership Manager Strategy & Consulting: Fedoriv Agency Production Company: Piece of Studio Yurii Karahodin, Idea Author, Scriptwriter, Creative Producer Danylo Shcherbak (mc_svarka), Idea Author, Scriptwriter, Director Yevhenii Senior (senior_euzhu), Idea Author, Scriptwriter, Executive Producer, Casting Director Nazar Miasoiedov, Technical Producer Andrii (typicaldailydriver), Line Producer Daniel Khomych, DOP Masha Perehonceva, 2nd Unit Director Bobo Shaboev, Editor, VFX Moon Carrots & Klyuchnikov, 3D Graphics Eugeniy Moroz, Colorist Mr. Qhead, Sound Producer Selyuki & Danylo Shcherbak, Song Lyrics Zeleniy Karandashish, O. Kolomiiets, 4earssound, Sound Engineering Kostya Cheba, Gaffer Lena Prokopchuk, Production Designer Dmitrii Remiz, Dmytro Karas, Technocrane Operators Anton Zavalnyi, Yuri Artukh, Technocrane Technicians ScreenPro UA, Screen Operators Blasted Youth & Julia Grabar, Style Guba Sila, Makeup N. Nevskiy, SFX Makeup Daria Asieieva, Star Manager S. Koreniuk, O. Kanishev, D. Art, M. Ratai, Art Department / Set Dressers Denchik Ramos, D. Beth, Danya Chernyy, Lighting Technicians Oleksandr Korotchuk, Key Grip V. Bykov, Playback Director Arena 42 UA, Circus Rigging / Aerial Stunts All Stars DC Kyiv, Choreography Garagefilmco, Technical Support
Creative idea:
To mark its 25th anniversary, Nova Post launched a Sci-Fi music video-manifesto instead of a traditional corporate campaign. The story features a lunar delivery mission where the brand’s infrastructure , such aspost machines and couriers, exist even on the Moon. By uniting top-tier music artists (Artem Pyvovarov, Kurgan & Agregat) with the cinematic crew of "U Are the Universe" (Sci-Fi movie), we broke through "donation fatigue". The campaign turned a corporate milestone into a high-stakes mission: raising 25M UAH for innovative drone interceptors. We proved that "delivering love" today means delivering a clear sky.