DONATION SUITCASE

Rockets. Growth R&D: • Vladyslav Polonskyi — CEO • Alisa Mikulych — COO • Mykyta Petrov — Senior Copywriter • Victoria Kryvynets — Art Director • Anastasia Prekrasna — Strategist • Serhiy Artemenko — Creative Director • Kateryna Magon — Client Service Director Bolt Ukraine: • Serhiy Kostia — Regional Marketing Manager | CEE and Asia • Lucy Kviatkovska — Marketing Manager | Ukraine MANIFEST Production: • Hryhorii Shevchenko — Producer

This case is unique as, for the second year in a row, Bolt and Visa successfully achieved their business objectives by aligning them with a significant social initiative. In 2024, Bolt was the first in Ukraine to boldly use gamification as the core mechanic for audience activation. In 2025, while maintaining that effective donation collection mechanic, we managed to transform it into a much more emotional narrative. As a result, we achieved an 80% increase in "donation rides" and surpassed last year's total aid for the "Come Back Alive" Foundation.