Fundraising Campaign Tasty, Because It's For Drones

The Modern Ukraine Foundation Team  Volodymyr Havrysh — Head of the Charity Foundation  Anna Ordekha — Project Lead  Pavlo Babenko — Digital Strategy Lead  Yevhen Lapushynskyi — Media Communications Specialist  Oleksandr Kyriienko — Partnerships & Digital Communications Manager  Anna Serhiienko — PR & Influencer Relations Manager  Oleksandr Kiichenko — Events Manager  Yurii Patsiuk — Regional Partnerships Coordinator  Leonid Borodych — Video Production & Content Creator  Natasha Shuta — Office Manager  Anton Medvediuk — Military Aid Coordinator  Ivan Dobrovolskyi — Creative Integration Manager

“Tasty, Because It’s for Drones!” is a nationwide charity campaign by the Modern Ukraine Foundation that united 170+ food establishments across 21 regions of Ukraine to turn everyday orders into donations for SECRET BOX kits for units of the Defence Intelligence of Ukraine (HUR). To support the fundraising idea, a large-scale awareness campaign was launched, including hundreds of media publications, TV and radio appearances, social video spots broadcast by radio companies and on large outdoor screens, video stories by influencers and bloggers, as well as UGC content. Creative Idea We integrated charity into Ukrainians’ everyday habits. A coffee, breakfast, or dinner became more than simple consumption — it became a daily act of support for the front line: enjoyable for people, valuable for the country.