The RISE Scaling Model: How to Grow Revenue by 68.8% Across 40+ Countries

Netpeak Антон Липський - Anton Lypskyi — Head of PPC Department, Netpeak Денис Каторов - Katorov Denis — PPC Tech Lead, Netpeak Владислав Дишлюк - Vladislav Dyshlyuk — Client Project Manager, Netpeak Олександр Конівненко - Oleksandr Konivnenko - Head of Digital Data Department, Netpeak Микола Зуб - Mykola Zub - Team Lead of PPC, Netpeak ME-QR Мельничук Іван - Melnychuk Ivan - СEO Максим Буравцов - Maksym Buravtsov - DEV Олексій Кисіль - Oleksiy Kysil - PM DEV

ME-QR is a global SaaS platform for QR code creation, monetized through subscriptions and advertising. Campaigns were running across 40+ countries but were being optimized based on behavioral signals without accounting for the real value of each user. This made scaling difficult and demanded significant manual resources. We built an AI-powered ecosystem that unified data, automated segmentation, and shifted to predictive budget management. The result: total revenue +68.8%, ad monetization revenue (AdSense + AdX) +86.7%.