THIS IS DIGITAL MERCHANDISING, BABE!

Rockets. Growth R&D: • Vladyslav Polonskyi — CEO • Alisa Mikulych — COO • Kateryna Magon — Client Service Director • Serhii Artemenko — Creative Director • Anastasia Prekrasna — Strategist • Taras Mokhonko — Senior Strategist Bacardi-Martini Ukraine: • Anastasiia Khomchuk — Senior CPA Manager On-Trade & E-Comm • Galyna Kerod — Head of Customer Marketing

E-commerce is a strategic priority for Bacardi-Martini Ukraine. But just like their competitors, they struggled with a lack of brand differentiation in a digital landscape dominated by the "white background, bottle, discount" cliché. To break through the similarity, they turned to out-of-the-box solutions. This led to the "Digital Merchandising" project: a unique design system that replaced blank spaces with a visual "focus" on Bacardi-Martini Ukraine brands. It was a clear success.