D04. ADVERTISING CAMPAIGNS
ADVERTISING CAMPAIGNS
CLIENT`S VIEW section focuses on creativity, originality of creative solutions to solve business tasks.
A unique feature of this section is evaluation of entries by clients team. Entries in Client`s View section will be judged by a jury team of most accomplished marketers.
To the category D4. ADVERTISING CAMPAIGNS can be submitted a variety of advertising campaigns, including integrated, media, non-media, single-channel, PR campaigns, Direct campaigns, Brand experience/activation campaigns, etc.
Limits: The same entry may be entered into only 1 product/service category which provided according to industrial categories.
Mandatory files: main image (execution or presentation image), case film/demo film (120 seconds max).
Optional files: additional image, film or sound video, URL (content or presentation webpage).
All consumer durables and non-durable goods, including food and beverages, hygiene products, cleaning products, other household goods, other FMCG, clothing and accessories, furniture and consumer electronics.
Travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, hotels, resorts, city & country promotion, theme parks, sporting events, music festivals, exhibitions & shows, restaurants, fast food, nightclubs, bars, golf & country clubs, museums, art galleries, cinemas & theatres, culture, education.
Music, film, television, publications and media, books, news, digital platforms and other media.
All commercial public services, legal, financial, consultancies and professional services, B2B (products and services that are targeted by businesses to other businesses), other business services, internal and corporate communications, includes self-promo communications of advertising agencies.
Communications regarding politics, government, or public policy. Includes municipal or state economic development, lotteries, utilities, civil, diplomatic or armed forces, parks, libraries, public services, etc. Includes political and patriotic campaigns, state campaigns and programs.