POSITIVE CHANGE
The moving image advertisements made for television, cinema, online, mobile devices, outdoor, etc.
Entries should demonstrate an excellence in storytelling, creative idea and the execution using the medium of film or video.
Entries will need to demonstrate ideas that are wired for sound. Works leave the visuals to the imagination of the viewer, choosing instead to use the power of sound to convey their message.
Can be radio spots, podcasts, streaming and downloadable audio content.
The category can include the use of audio in the various media channels.
Posters, newspapers, magazines, calendars, whether traditional printed materials or digital. Are also included:
- commercial publications (books and magazines created for commercial or promotional purposes, to increase brand visibility or profile)
- digital publications (publications created specifically for a digital platform, including ebooks and digital magazines)
- promotional items: booklets, brochures, etc.
Entries should demonstrate an excellence in printed or published media.
Entries may use many kinds of media but are all seen and experienced out of home. Utilizing public spaces to convey the brand’s message, including but not limited to: Billboards, Posters, Transit Advertising, Ambient Advertising, Digital Screens, Public Events, Public Spaces, P.O.P. & In-Store etc.
Works in which a unique visual identity leads to consumer recognition or understanding. Are included: logotypes, corporate branding, posters, illustrations, book design, multi-page, periodicals and other promotional materials. Also includes data visualisation, digital, environmental, motion design, etc.
Websites, mobile apps, banner ads, rich media or other technology. Eligible platforms include but are not limited to tablets, computers, wearable technology, digital screens, and mobile phones.
Advertising through social media. Entries that spread the brand message through public sharing, commenting and expressions of opinions and content. Results are measured by reach in views, likes, shares, comments, user-generated content, etc. Eligible entries include but not limited to creative solutions which utilize Facebook, Instagram, Twitter or Influencers (a celebrity, social ambassador or social influencer) to increase audience engagement.
Campaigns that use different media (at least 3 different media). Entries will be judged on how successfully they have integrated the chosen elements or channels throughout the campaign. Including integrated online campaign.
Campaigns, programs and tactics that actively engage audiences and demonstrate the highest levels of strategic planning, creativity and results. It focuses on building and preserving the trust and understanding between brands or organizations and their public/audiences.
Campaigns that demonstrate targeted communications. Entries will need to demonstrate how insights and/or data were used as part of the strategy to engage specific target audience groups and develop customer relationships, inspiring action and producing measurable results.
Temporary or permanent brand experiences. Entries should demonstrate how the customer journey, experience of the organization and optimisation of every touch point led to increased brand affinity and success of the project.
For campaigns, products and initiatives that are benefiting a specific region or local area such as a neighbourhood, village, town or city.