672 HOURS: A MONTH OF WAR

Co-founders: Nata Lesko, Roman Kondratiuk, Serhii Lesko Creative Director: Yaroslav Lerman Creative Copywriter: Tetiana Omelianiuk Copywriter: Sonya Kaminska Director, Video Editor: Danya Ponomarenko Project Manager: Iryna Tomchuk Voice Over: Inna Gelevera Creative Contributor: Yana Levytska

We created a film to capture the first calendar month of the war. On February, 24, Ukraine awakened and has never slept since. This has been a single day of 672 hours so far. We start every morning without the ability to plan beyond 24 hours ahead. The view has narrowed, yet not faded. We cannot make plans, so there are only instant actions to take: standing a pharmacy line for L-Thyroxine, providing the folks with essential products, tending to every unattended pet around, supporting our heroes financially, feeding our youngest and eldest and keeping them warm, hearing a kind voice on the phone or reading the ‘I’m safe’ text,—exhaling. This is a national rebirth. This is us, Ukraine. This film includes materials from public domains, our team's galleries, and words for a depth of our wrecked hearts. We received earned media coverage and direct reach/views through our media. This film was also featured by Ads of the World and other professional platforms. This is war and we will never forget it. Content was contributed by: @goltsberg ,@osahelp, @__k.r.s.t.n__ , @iamspruthair, @nudefood.ua, Mates team, Svitlana Soroka, @eastwest_ua, Sonya Kaminska.