Entrant: Ogilvy Italy
Country: Italy
Section/Contest/Category: C. SOCIAL GOALS CONTESTS / C01. PEACE / C01-01. FILM
Award: Silver
Advertiser/Brand: Emergency
Year: 2023
Creative Team:
Agency: Ogilvy Italy President & Chief Creative Officer: Giuseppe Mastromatteo Executive Creative Directors: Lavinia Francia, Francesco Basile Client Creative Directors: Alberto Crignola, Nicolò Mondonico Head of Strategy: Luca Tapognani Senior Strategist: Silvia Tasso Account Supervisor: Consuelo Dionigi Head of Tv Production: Sanam Bartoletti Producer Team: Lorenzo Alaimo, Giulia Cattani Head of Social: Carola Bracci Senior Social Media Manager: Rodolfo Lombardi Social Media Manager: Melanie Gemelli Head of Pr: Anna Esposito Pr Supervisor: Emanuele Palmieri Production Company: The Family Executive Producer: Lorenzo Ulivieri Producer: Danielle Joujou Director Igor Borghi DOP: Emanuele Zarlenga Production Manager: Federico Luiselli Editor: Lorenzo Colugnati Color: Giorgia Meacci Post video: Band Sound design e mix: D2D Music: Enzo Casucci Location manager: Alessandro Tesei Set Designer: Mattia Federici Stylist: Valentina Mezzani Post Producer: Barbara Calicchio Leading actor: Angelo Spagnoletti Photographer: Ruggero Rosfer
Creative idea:
The film is a story that depicts a different meaning of the word peace. In this film, a man wakes up in the morning, crosses fields and cities looking for other people, roams malls for food, and finds new places to make a camp and spend the night. Likely to be the last man on Earth after a nuclear disaster, he is living not the peace we all long for but the one we might have to face.