A thropy for bullying

Vadym Tkachuk, Creative director Liisa Aaliste, Art director Laes Oskar Raun, Copywriter Kaisa Vallaots, Animator Mariin Suvi, Project lead

Estonians are proud of their national achievements: one of the best education systems, the first digital nation, cleanest air. But there is an achievement no one is talking about: Estonia is ranked third in the EU for school bullying. To show that school bullying is a national, not just a personal issue, we created a symbolic trophy. The trophy, crafted from the hurtful words that bullied kids hear daily, was unveiled at a major national event, calling on everyone to unite and get rid of this unpleasant title.