AB3 Zombies

Agency: Looma Production agency: Looma

Problem: Since 24 february 2022 Ukraine faces an invasion of Russian Federation. To fight against superior enemy forces, Ukrainian Army needs motivated soldiers. Task: To create a recruitment campaign for Third Assault Brigade of Ukrainian Armed Forces Idea: Russian Federation with its leader Putin represents pure evil. To motivate people fight, we showed the real face of invaders – mindless army of zobies, representing the darkness and pure evil. The bold headline of the campaign says “FIGHT”, and ecourages brave men and women to stand against the evil and bring light to the country.