Bloody Fingerprints

Kerstin Raidma - creative director(Tabasco) Tarmo Sikk - copywriter(Tabasco) Karl Kristjan Kits - designer(Estonian Art Academy) Mart Erman - designer(Estonian Art Academy) Jakko Pitk - designer(Estonian Art Academy) Inga Prosinga - designer(Estonian Art Academy) Kaspar Kallaste - designer(Estonian Art Academy)

We've all cut a finger with the paper cut. But what happens if the seemingly innocent bleeding doesn't stop?  April 17 is World Haemophilia Day. On that day we used newspaper as a tool to show the severity of the disease. Bloody fingerprints followed the reader from the first page to the end of the publication, where there was an ad with an explanation and a call to notice people with this illness. This campaign is made in collaboration with Estonian Art Academy Design&Media students.